Diageo, the world's leading premium drinks and parent company of Guinness Ghana Breweries Limited (GGBL), Ghana's only total beverage business has launched its annual Diageo Africa Business Reporting Awards (DABRA) for 2013.
Launching the awards at a press conference in Accra, yesterday, the Corporate Relations Director of GGBL, Preba Greenstreet urged Ghanaian journalists to put in their best entries to showcase the enormous talent in Africa and specifically, Ghana.
She noted: "As the market leader in each of the five drinks categories in which we compete, we are keenly aware of the importance informed, accurate and balanced reporting makes in the business world".
According to her, this year marks the ten-year anniversary of the Awards, which were initiated by Diageo to recognize journalists and editors who prove high quality coverage of the business environment in Africa.
Following commissioned research, Diageo launched the Awards in order to raise awareness of the need for reliable, objective and comprehensive reporting on African business, Madam Greenstreet added.
She stated: "Such reporting plays an important part in increasing investment flows to the continent by improving investors' perceptions and challenging negative stereotypes".
The President, Nick Blazquez said "As we celebrate the ten-year anniversary of the Diageo Africa Business Reporting Awards, I am proud to look back over a decade of strong, original and insightful journalism on business in Africa".
He continued: "I am pleased to say that both the quantity and quality of the entries we receive has increased significantly every year, and I am also encouraged by the greater standards of media coverage within Africa which is reflective of the improving business environment in many African countries".
"This has undoubtedly played a crucial part in raising awareness of the many opportunities the continent offers to business and investors. We hope that this year's Awards will come again prove that there are many more stories to be told about Africa," Mr. Blazquez indicated.
Since its inception, two journalists from Ghana have won the prestigious awards. They are Felix Klutse, with a story on 'China Takes African Market by Storm,' and was adjudged the Best Business News Story category in 2010; and Anas Aremeyaw Anas with a story Ghana's Gold, Best Agribusiness/Environmental in Feature was awarded 2012.
Sharing the DABRA experience, Mr. Felix Dela Klutse who is the Editor of the Economic Tribune said the award has really changed his life.
According to the organizers, entries are welcome in ten categories and are open to reporters and editors on all media platforms.
All entries are assessed and judged by an independent panel. Then awards ceremony will be held on Thursday, 11 July 2013 in central London. The closing date for entry is Friday, 15 March 2013.
Entries can be submitted online at:
www.diageoafricabusinessreportingawards.com. There is not entry fee.
Award Categories: The ten award categories included: Best Information and Communication Technology (ICT) Features; Best Finance Feature; Best Infrastructures Features; Best Agribusiness / Environment Feature; Best Tourism Feature; and Best Business News Story.