There is a reason why the principal rule in real estate is 'location, location, location'. While a real estate investor will seek a prime location for a property, whether for sale or letting, buyers and tenant use the same rule too before they make the 'buy' or 'rent' decision.
As long as one is a tenant, they have the choice to live where their money will give the most value. The value comes through the location of the rental house, that is, accessible to various facilities and transport. It is also manifest in the condition of the house as well as pricing.