Biz-Community (Cape Town)

Africa: New CI, U.S. Office for Celebrity Services Africa

Celebrity Services Africa (CSA) has opened a new international office in Beverly Hills, US and has introduced a new corporate identity. Its international arm, Communications Services America offers a bird's eye view of global entertainment media and access to artists and celebrities.

The company's new logo, branding and website communicate a refined message and innovative design. "Given the ever-evolving media landscape and our recent expansion into the American market, the need arose to redefine our persona and effectively reflect the way that our brand and repertoire have grown in recent years," explains CSA division director, Davin Phillips.

"The development of the new CI grew out of a desire to emulate the brand's promise of creating innovative, progressive campaigns that go beyond traditional PR, marketing and eventing principles."

Stand-alone social media department

In addition, it has also expanded on the services that it is able to offer both current and prospective clients. The team now includes a stand-alone social media department that offers representation on all social media platforms and mobile marketing solutions and it has moved progressively into media buying to augment its other communications offerings.

Based Cape Town, it has already established a track record in providing services to a broad base of clients in both the public and private sectors, including African Fashion International, the City of Cape Town and Carlson Rezidor hotels.

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