21 February 2013

Ghana: Access Bank 'Knowing You Better Campaign' Begins

Access Bank (Ghana) Limited is set to re-define the future of Retail banking business in Ghana with a number of exciting, innovative and breath-taking customer engagements and promotions this year.

The Bank has launched its first major customer campaign of the year, dubbed "Knowing You Better". The campaign, which is expected to run from now till the end of May, 2013, is targeted at all individuals, small businesses and corporate customers to update their records with the bank.

Speaking at a media briefing, the Group Head of Retail Banking, Mr. Stephen Abban, noted that:

"Access Bank has identified customer Information as the single most important factor in creating a trusting relationship with customers.

"As a result, the Bank is embarking on a campaign to get all of its customers to update their account records with accurate information on their bio-data and other personal information".

He said: "As a way of life, we expect that some of our customers may have changed their names as a result of marriage. Others may have changed their email or phone numbers and even relocated their office or place of residence.

"This campaign is, therefore, part of the Bank's continuous efforts of keeping an updated database of customers to serve them better. By doing this, we shall also be KYC compliant as required as required by the regulator".

He asked customers to access the forms via the corporate website of the Bank www.accessbankplc.com/gh or from any of the Bank's branches across the nation to complete and submit at the branches.

Customers who update their records with the Bank would continue to enjoy easy access to our range of products and services including; Electronic statements, Internet banking, Mobile banking and other exciting bouquet of electronic products. Customers with updated records will also receive regular updates on key financial and marketing information.

It is exciting to note that Access Bank is also rewarding customers who update their account information. The first 10,000 customers will receive instant branded gift items from the bank.

Besides, over one hundred (100) customers of the Bank will be rewarded with a Lifetime free COT & other bank charges.

Mr. Abban concluded by requesting customers of the Bank to update their records to enable the Bank serve them better. He expressed appreciation to customers for their continued confidence in the bank and assured them of a lot more exciting banking relationship in the months ahead. .

Access Bank (Ghana) is one of the largest Retail banks in Ghana with over 39 branch locations and 43 ATMs. The Bank is currently leveraging on its geographical network to showcase its expertise in technology driven banking solutions and customer relationship management.

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