22 February 2013

Tanzania: Local Goods Sales Up in Retail Outlets

THE use of barcode technology have pushed up sales of local products in super markets. "Demand for local products in big supermarkets across the country has gone up after we started using the traceability standards 18 months ago," testified Ms Janeth Mlowe, an entrepreneur dealing with food products.

This was revealed on Thursday in Dar es Salaam by entrepreneurs in a press conference ahead of the GS1 (TZ) National Limited stakeholders meeting to be graced by Prime Minister Mizengo Pinda on Wednesday next week that will deliberate on five years strategic plan.

Ms Mlowe added, "The mounting demand has turned my concentration to increase supply and stop going to exhibitions to display my products." Apart from supermarkets, Ms Mlowe said her goods were currently found in various small scale retail outlets in Dar es Salaam and other major urban centres.

She urged other small scale entrepreneurs to use barcode technology because it will yield premium returns. On her part, Ms Mpalley Mwaipola from Funguka Spices said the use of traceability standards has led to increased demand from both local and foreign markets, the situation which is tasking them to produce in huge quantities.

The GS1 (T) Chief Executive Officer, Ms Fatma Kange, said 18 months after introducing the barcode technology more than 360 companies have adopted it with almost 6,000 varieties of goods in circulation. She said insufficient finance to reach small, medium and large scale manufacturers across the country has remained to be the challenge.

For example, a total of 763.7m/- is needed in the first year of the implementations of the strategic plan for market campaigns of the barcode system to both urban and rural areas.

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