Leadership (Abuja)

22 February 2013

Nigeria: Fayrouz, Darey, Shine At Love...like a Movie Concert

Darey Art Alade has released the video for his hit single, Asiko, featuring South African group, Jozi, and acclaimed Nigerian rapper, Ice Prince. ( Resource: Darey - Asiko Feat. Jozi, Ice Prince

In what can be best described as phenomenal, the Fayrouz sponsored Love.....like a Movie musical concert which held recently at the Eko Hotel and Suites, Lagos, thrilled the audience beyond their imagination. The musical concert is the first of its kind in Nigeria. The event saw an eclectic blend of music, dance and drama which provided the audience utmost entertainment.

Sensational music producer cum singer, Darey Art Alade, alongside delectable reality TV star, Kim Kardashian, hosted the event.

Commenting on the show, the producer, Darey Art Alade, disclosed that they were able to make a new statement that offered music lovers the best of music, art, drama and dance with live performances. He thanked his friends who made appearances;

2face, 9ice, Iyanya, Timi Dakolo, Praiz, Waje and others who combined with Circque du Soleil an extreme theatre.

"These are guys using sand to draw what I am singing, it has never happened before. Our normal concept is just to come on stage, either lip-synching or jumping up and down with dancers when the CD you would release starts playing; what we have been able to bring to the fore is different and unique," He added.

Speaking on the partnership and event, Mr. Walter Drenth, Marketing Director, Nigerian Breweries Plc., disclosed that Fayrouz is a premium and stylish soft drink that often looks out for opportunities to treat its consumers to exciting experiences.

"We thought it worthwhile to partner with Darey on this event which is premium, stylish and extra ordinary - values which are associated with Fayrouz. The show has brought a new dimension to the music and entertainment industry in Nigeria. It is a marriage of two different and unconventional brands which has offered maximum satisfaction to consumers and guests".

In her comments, Nnenna Ifebigh-Hemeson, Senior Brand Manager, Fayrouz and Climax, said Nigerian Breweries plc as a corporate brand and Fayrouz, as a product brand, does not get involved in anything that is not unique and impacting. "Fayrouz is different, original and unique; it's in a class of its own.

The same goes for the concert that combines Circque du Soleil theatrics and music to present a different kind of experience in this part of the world, it shares great attributes and values with the Fayrouz brand that was why we decided to partner Darey on the show. It is indeed a lifelong experience and we are excited to have been part of it".

She added that the event also provided the platform to share the brand's new innovation with consumers through the introduction of Fayrouz cocktail to offer them a different kind of experience and taste of the brand in another unique way.

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