Namibia Economist (Windhoek)

22 February 2013

Namibia: Taking Adventure Tourism to U.S. Market

A strong Tourism Board delegation left for the USA last week on a 11-day trip to four US cities and one Canadian city, to promote Namibia as a year-long destination for adventure travel.

Upon departure, the NTB said the "Network Namibia US Road Show" programme will provide important networking opportunities for participating Namibia tourism industry partners with more than 200 qualified travel journalists, tour operators and travel agents.

Deputy Minister of Environment and Tourism Pohamba Shifeta is leading the group consisting of NTB staff, destination tourism promoters and representatives from the North American Destination Marketing (NADM) campaign.

A key component of this North America initiative, is a partnership with the Adventure Travel Trade Association (ATTA), to maximize participation of North American travel trade and media scheduled to attend the Mission's networking events to drive awareness and registrations leading up to the organization's Adventure World Travel Summit in Namibia from 26 to 31, October 2013.

"Experiencing our endless horizons is an adventure," said Deputy Minister Shifeta. "Namibia provides the North American visitor the opportunity to escape stress, experience peace and freedom, sit and admire the breath-taking landscapes and reflect."

The delegation is visiting Denver, San Francisco, Santa Clara, Seattle and Vancouver, B.C on the Road Show. Scheduled networking events will engage travel trade and media contacts in each city to highlight Namibia's blossoming adventure travel opportunities.

Visitors from North America only make up 2.2% of total tourists to Namibia.

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