22 February 2013

Namibia: Taking Adventure Tourism to U.S. Market

A strong Tourism Board delegation left for the USA last week on a 11-day trip to four US cities and one Canadian city, to promote Namibia as a year-long destination for adventure travel.

Upon departure, the NTB said the "Network Namibia US Road Show" programme will provide important networking opportunities for participating Namibia tourism industry partners with more than 200 qualified travel journalists, tour operators and travel agents.

Deputy Minister of Environment and Tourism Pohamba Shifeta is leading the group consisting of NTB staff, destination tourism promoters and representatives from the North American Destination Marketing (NADM) campaign.

A key component of this North America initiative, is a partnership with the Adventure Travel Trade Association (ATTA), to maximize participation of North American travel trade and media scheduled to attend the Mission's networking events to drive awareness and registrations leading up to the organization's Adventure World Travel Summit in Namibia from 26 to 31, October 2013.

"Experiencing our endless horizons is an adventure," said Deputy Minister Shifeta. "Namibia provides the North American visitor the opportunity to escape stress, experience peace and freedom, sit and admire the breath-taking landscapes and reflect."

The delegation is visiting Denver, San Francisco, Santa Clara, Seattle and Vancouver, B.C on the Road Show. Scheduled networking events will engage travel trade and media contacts in each city to highlight Namibia's blossoming adventure travel opportunities.

Visitors from North America only make up 2.2% of total tourists to Namibia.

Copyright © 2013 Namibia Economist. All rights reserved. Distributed by AllAfrica Global Media (allAfrica.com). To contact the copyright holder directly for corrections — or for permission to republish or make other authorized use of this material, click here.

AllAfrica publishes around 2,000 reports a day from more than 130 news organizations and over 200 other institutions and individuals, representing a diversity of positions on every topic. We publish news and views ranging from vigorous opponents of governments to government publications and spokespersons. Publishers named above each report are responsible for their own content, which AllAfrica does not have the legal right to edit or correct.

Articles and commentaries that identify allAfrica.com as the publisher are produced or commissioned by AllAfrica. To address comments or complaints, please Contact us.