CIO East Africa (Nairobi)

23 February 2013

East Africa: LG Officially Rolls Out Their 84-Inch TV

LG Electronics officially launched their High-Definition Ultra HD Television in East Africa on Thursday evening at the Sankara Hotel in Westlands, Nairobi.

Mr. Joseph Kim, the LG Managing Director, East and Central Africa, describes it to be equal to four 42-inch TVs with a breathtaking viewing experience. However as we had mentioned earlier, this piece of technology needs deep pockets.

LG's Ultra HD TV is wider than the average car and boasts 8 million pixels to generate crystal clear images at a resolution four times higher than existing Full HD. According to LG, its HD content looks perfect whether one is 2 feet or 20 feet away from the screen.

The HD TV can also display 3D films. Viewers can simultaneously play games and watch movies through a split screen. In addition, the Dual Play feature allows opponents playing multiplayer games to simultaneously see different images on the same screen- effectively making split-screen gaming a thing of the past.

"One of the most amazing features of the Ultra HD TV is that it can convert normal television pictures into 3D, and comes with five pairs of glasses for viewing the pin-sharp images," says Shailesh Kanani, the Managing Director, Hot Point Appliances.

LG has equipped its Ultra HD TV with CINEMA 3D technology, bringing 3D entertainment into the Ultra HD arena. The TV allows viewers to customize their 3D experience through the 3D Depth Control through which perceived distance between objects on the screen can be fine-tuned. 3D Sound Zooming furthers the sense of being 'in the action' by analyzing onscreen objects to generate sound in accordance with their virtual location and movement.

LG's Smart TV ecosystem now includes approximately 1,400 apps and access to a growing collection of premium content services, such as 3D World and Game World.

This feature set offers a range of connectivity options such as Wi-Fi and Intel's Wireless Display (Wi-Di), which enable content to be transferred from portable devices such as laptops, mobile phones, tablets and other devices.

LG's Ultra HDTV also features a 2.2 Sound System. Consisting of two 10W speakers and two 15W woofers. The sound system produces a lush audio experience that perfectly complements the extraordinary onscreen visuals; creating a true theater-like experience at the home.

The TV comes with an intuitive Magic Remote that makes navigation simpler and easier with the addition of natural voice recognition to complement the point, wheel and gesture controls.

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