26 February 2013

Kenya: Nokia Life Set for Kenyan Market

Espoo — Mobile phone manufacturer Nokia will introduce Nokia Life, an information service, to the Kenyan market in March.

The application is intended to fill information gaps in emerging markets on the subjects of healthcare, education, agriculture, spirituality and entertainment with the aim of improving the quality of life.

"Access to information and knowledge is key to unlocking opportunities for youth and overall progress in society," Jawahar Kanjilal, the Global Head of Nokia Life said on Tuesday when announcing the launch.

"We are delighted to introduce Nokia Life to Kenya with its rich set of relevant services that will help users connect easily to information that matters to them, and in the longer-term, help entire communities thrive."

According to the Communications Commission of Kenya (CCK), there are close to 30 million mobile phone users in the country meaning every three in four Kenyans own a mobile phone handset making the country a lucrative market for Nokia Life.

Nokia Life currently has 95 million subscribers in India - where it was first introduced in 2009 - China, Indonesia and Nigeria providing content in 18 languages and Nokia hopes to grow the number of those who subscribe to the service to a billion and beyond.

Safaricom and Airtel subscribers will be able to access the service for free in the month of March and thereafter will be required to pay Sh2 per day to receive daily tips on the subject of their choice in both Swahili and English.

Those who subscribe to the Education service in order to learn English, for example, will receive tutorial messages developed in partnership with the British Council.

Nokia works with 90 organisations to develop content for New Life including Non-Governmental Organisations (NGOs) such as the Foundation for Social Change, Parenting Advice and Plan.

The service will be available for a wide range on Nokia phones including those in the Series 30 and 40 range.

Nokia is targeting the young and aspirational Kenyan population, for whom the mobile phone is an essential everyday tool, with Nokia Life.

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