The Kenya Red Cross Society is putting up a new hotel in Eldoret as it moves to wean itself from overreliance on aid and donations.
Red Court Inn comes hot in the heels of the recent expansion of Red Court Hotel in Nairobi, in a wave that will see similar developments in Kisumu and Malindi.
The State-funded humanitarian organisation is also undertaking expansion of Red Court Nyeri.
The KRCS regional manager Paul Birech said the facility will set standards in hospitality services in the north-Rift town.
Red Court Inn will have 60 rooms and will offer other services such as catering and conferencing besides accommodation.
"The works are ongoing at the moment," said Birech.
The hotel is estimated to cost between Sh400 million and Sh600 million.
The Kenya Red Cross Society is seeking to tap increased demand for hospitality services in the town.
Birech said Red Court Inn has potential to employ about 200 people directly besides other indirect jobs for suppliers.
A growing number of landlords in the town are turning their residential houses into cottages to tap into the high demand for hospitality services. Churches have also joined in the fray, utilising their facilities as hostels and conference halls.
The Reformed Church has a guest house near Hill School, while the Eldoret Adventist has houses at Sukunanga area. St John The Baptist Church has a Pastoral Centre near Eldoret Polytechnic.
Church-backed facilities are gaining popularity as they are relatively cheaper compared to full-time commercial hotel rooms. They are also a favourite for wedding receptions.