One lucky artiste will win a recording deal with Rojavo Productions if they impress at the Gate Festival, an annual talent search competition organised under Pepfar's Path and HIV-Free Generation/Kenya.
The festival is designed to tap and nurture the talents of youth involved in the performing and fine arts and at the same time provide a unique opportunity to market themselves to talent scouts.
The contract will include music and voice coaching, production and release worth an estimated Sh360,000.
"Our partnership with the Gate Festival dates back to 2011 when we sponsored the Rap Category," says Victor Omondi, director, Rojavo Productions. "We are always on the lookout for talent, young people who dare to dream and have the hunger to succeed. We travelled with the judges, mentors from provincial to the national event and along the way, we discovered that the Gate Festival is by far the richest source of raw talent.
"The contestants would rap in vernacular, mix it up with Kiswahili and even mime to their performances. As professionals, we felt that mentoring, coaching and providing them with information on how the industry works was one way we could give them an upper hand. They have great ideas; all they needed was our technical expertise and knowledge of the industry to up their skills."
Omondi believes that HIV/Aids is a real and near danger that could potentially put an end to talented youth. He adds that the music industry in Kenya is still growing and there is high demand for fresh talent, fresh acts and fresh ideas, which the youth provide.
This year's Gate takes place end of February in Nakuru.