Kenya: The Challenges of Keeping AD Agency 'Small'

28 February 2013

I sat through some pretty good presentations at a forum by the internet service provider MWEB East Africa last week. One particularly interested me. A presentation by Trevor Kimenye and Charles Gichuki of Sprout about why a lean agency serves digital marketing better was both hilarious and eye opening.

The two feel that their digital agency should always remain small. The internet and its ability to allow open participation by creator and consumer is organically a very large village. Interactivity being the core essence of digital marketing also lends its to being a very personal medium which thus make it necessary to have one on one interaction.

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