Africa: Raising Visibility - Sponsored Content on allAfrica.com

28 February 2013
allAfrica.com
press release

DESCRIPTION                     

Sponsor Wire is a cost-efficient, highly visible channel through which to reach a large global audience heavily weighted towards policy planners and decision-makers in both the public and private sector across the world. Our site logs over six million page views each month. You may choose placement on the popular allAfrica home page or on any of the site's more than 80 geographical and topical sections.

Companies and institutions that place press releases and other announcements on allAfrica.com benefit from high Google rankings that boost both visibility and engagement. Unlike daily news articles and opinion pieces, which have a short shelf life, releases posted in AllAfrica Sponsor Wire section remain visible on highly visited pages for longer periods of time, usually one week. In addition, press releases are distributed via the AllAfrica News Wire to major institutional, corporate, and financial clients through Bloomberg, Factiva (Dow Jones), Financial Times, ProQuest, LexisNexis, Comtex News Network and L'Européenne de Données - services which collectively reach tens of millions of end users worldwide.

Infocenters are one or more web pages for corporate and institutional messaging designed to be graphically consistent with a client's web site, highlighting activities and priorities, using content provided by the client. The sections can be updated regularly to insure accuracy and relevance to clients branding, advertising and/or social responsibility goals and will include links to relevant pages on the client's web site and/or Facebook page. Content can be in English or French or both.

AllAfrica's paid-content clients have included Ericsson, Ecobank, UBA, ArcelorMittal, the African Development Bank, the African Union, the Mo Ibrahim Foundation, the Economic Community of West African States, Senegal's Investment Promotion Agency (APIX), the International Monetary Fund, Nigerian state governments and public agencies in several other African countries.

SAMPLE RATES (English only)

Sponsor Wire (one-time for one week)

Entire Site $1000
HOME Page $750
Country Page $250
Topical Page $150

Sponsor Wire (monthly rate - up to six press releases)

Entire Site $3000
HOME Page $2250
Country Page $750
Topical Page $450

Infocenter   (three-month minimum prepaid)

Top Tier     $7500 per month
                Examples: Ericsson  African Development Bank
Premium   $5000 per month
                Example: ArcelorMittal
Standard   $3500 per month
                Example: Ecobank  ACBF

Click here to contact our sales department.

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