Sony on Wednesday unveiled its latest Bravia LED television which will cost 'just' Sh3.5 million. Before mentioning the price, the Sony officials in the country had to make a serious case for the device.

First, it's 84-inch, one of the industry's largest. It has a 4K (3840 x 2160) LED panel, comprising 8.29 megapixels, which is four times the resolution of full high definition standard.

The TV incorporates Sony's proprietary '4K X-Reality PRO' super-resolution high-picture quality engine. This engine is capable of reproducing any content with different resolutions, such as movies, photographs and games, into stunningly crisp, high-quality images with 4K resolution. This means even when seated as close as 1.5 meters from the screen, viewers will not be bothered by the pixels and will see images clearly.

Shinya Mukaida, sales director, Sony Middle East and Africa says, "It virtually eliminates the line between television and reality to offer an unprecedented and revolutionary viewing experience".

For 3D footage, the '4K X-Reality PRO' super-resolution processing up scales 'Blu-ray 3D' Full-HD resolution 3D images to 4K and displays them in high picture quality (3840 x 1080) that exceeds Full High Definition resolution using a polarising sheet on the television screen. The accompanying 3D glasses are light and feature a comfortable passive design, requiring no batteries.

It has a '10 Unit Live Speaker' side speaker system optimised for large-size screen combined with Sony's unique high-quality sound signal-processing technology. This achieves powerful three-dimensional sound that envelops the viewer in position-orienting tones, from deep bass to high notes.

The TV also features SimulView, a function which allows 2-player games to be played without having to split the screen. Essentially, the TV will display two separate Full HD images, permitting each player to view their own screen through the SimulView glasses.

Sony continues to take a lead role in advancing 4K technologies and is playing a leading role in professional 4K content creation through the CineAlta 'F65' camera capable of shooting 4K content - beloved by leading filmmakers, and also the 4K digital cinema system used in the professional field.

But for Sh3.5 million, Sony says the TV is made with only home-use in mind, outdoors use in social places may not bring out the features well.

Sony said it will also be developing smaller sized sets with similar capabilities.There you have it, if you are convinced by the features, you can get yourself one. But even if you are not convinced by the features, Mukaida says, any Sony brand die-hard customer will want to get one.

TV makers have been looking to this market with the high end sets. Recently LG launched its 84-inch ultra-high definition TV which goes for Sh1.8 million. In November Sharp made a re-entry in the market with its 80-inch Aquos LED retailing for Sh1 million.