5 March 2013

Kenya: Celebrities Endorse Huggable Care Bear Campaign

Top celebrities have pledged their support to the True Love Huggable Care Bear campaign, an initiative that began in 2010. Its objective is to respond to the emotional needs of children in distress. Now in its third year, the campaign has so far spread its love among 200 children in various distressed circumstances, distributing personalised teddy bears to them and putting a priceless smile on their faces.

The theme this year is Fighting Illness With Love. Media celebrities Anne Kiguta (Chief news anchor KTN), Terryanne Chebet (Business news anchor CCTV), top comedian Churchill and former model Emma Too have joined hands to support this campaign.

Recently, the celebrities and sponsors visited children at the Kenyatta National Hospital cancer ward, and spent the day sharing and spreading love among the over 100 children there.

"Just a chance for the children to feel like a child again. I am a mother and I know how important it is for children to love and enjoy being kids again. Between chemotherapy, and treatments, it is easy to forget what love can do. A hug, a toy, a colourful, kiddy playroom, a teddy bear, these do wonders to any ordinary child, imagine how much more it means to a child that's been in so much pain. That's what is driving my passion for this cause" Terry Anne Chebet said.

The little angels are in urgent need of medication and support to settle their medical bills. "Each Kenyan should access affordable medical care. These little angels and their families need our help and each one of us can do something to help," Anne Kiguta said.

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