South Africa: Intelligent Consumers Influence Sales, Marketing Tactics

You will have difficultly finding an organisation that gives you a non-biased story; they are not going to tell you the negative points about their product or service, only the positive points.

Being interrupted by a brand so that they can give you their sales or marketing pitch is a pet peeve of many consumers. Online media platforms, such as Facebook try and resolve this by offering advertisers contextual advertising, whereby consumers only see adverts that are relevant to what they are currently doing. And on the personal engagement front, how often do you have to tell a store assistant that you are "just browsing" when they interrupt you in a store, resulting in you being able to avoid the one sided sales pitch.

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