Tanzania Daily News (Dar es Salaam)

Tanzania: Coca-Cola Launches Coke Zero in Dar es Salaam

18 March 2013

COCA-Cola has expanded its offering of its brands in Tanzania with the launch of Coke Zero in Dar es Salaam over the weekend.

"Coke Zero is a zero-sugar product with the same taste as the original Coca-Cola," said the Managing Director of Coca-Cola Kwanza, Mr Basil Gadzios.

"The brand gives variety seeking consumers another unique option in addition to Coca-Cola Light. Coke Zero is a sugar free soft drink sweetened with non-nutritive sweeteners," he added.

Coke Zero was first launched in Atlanta, in the United States in 2005 and has posted impressive sales since then. The brand is now available in more than 130 countries and continue to experience strong growth in the US and around the world.

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