New Era (Windhoek)

Namibia: Samsung Showcases New Products

Cape Town — Samsung has unveiled an array of new products such as the 85-inch, ultra high definition TV screen that will retail for US$40 000 or N$360 000.

The gigantic ultra-high definition TV sets, described as more than a "status symbol" will debut in South Africa before being introduced to other African markets.

The exorbitant TV sets have a big future and their definition is four times higher than the current generation of high-definition television devices.

Aiden Rosseau business leader at Samsung said the premium TV product is not yet on the African market "but will be sooner or later".

Journalists from various African countries gathered at the Samsung Forum in Cape Town where the electronics maker also showed reporters the solar-powered Internet school that can house 21 learners each with a specially-designed laptop.

These laptops switch off automatically when they are removed from their containers and cannot be switched on outside the Internet school.

Leonard Tleane the smart school solution advisor explained that a Samsung solar power generator with twenty batteries powers the Internet school.

Samsung initiated the solar power generator after it realised many rural schools have computer labs but lack the electricity to use them.

At the Samsung Forum 2013 the electronics and home appliance maker also unveiled a new premium model "Smart Air-con Q90000" that uses a jet engine design, enabling it to instantly cool the air.

By adopting the ultra-energy-saving inverter technology, the Smart Air-con Q90000 boasts the highest energy efficiency among comparable models.

It saves up to 76 percent of electricity compared to the standalone air-conditioner model by Samsung.

Rosseau said Samsung has invested in 500 brand stores on the African market and these brand stores are not Samsung owned but are "locally owned".

James Kim the business strategic director for Samsung Southern Africa, revealed Samsung invested in engineering academies - one of them in Kenya, one of them in Nigeria and another in South Africa.

By 2015, Samsung has undertaken to train 10 000 electronic engineers on the African continent.

Kim describes this kind of investment as "intellectual investment," and he said Namibian engineering students would be accorded the opportunity to be seconded to the Samsung academy in South Africa.

Samsung also recruited country managers in various African countries of which Theo Senekal is the country manager for Samsung Namibia.

Senekal said Samsung has a very strong brand presence in Namibia with a market share of about 40 percent in mobile phones and a market share of about 55 percent in television sets.

In other African countries, Samsung has grown its total market share from meagre single-digit figures to 20 percent and 38 percent.

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