Windhoek — Accounting firm Deloitte Namibia yesterday launched its Best Company to Work For Survey 2013, which aims to identify and celebrate the best companies to work for in Southern Africa. The accounting firm also says the survey could be used to determine skills shortages specifically in the private sector.
The annual assessment of working conditions is based on an internal perception survey conducted with employees, which aims to gauge staff perceptions on whether the organisation's working climate supports business performance. The survey has been running for 14 years in South Africa and 2013 marks the third year it is being conducted in Namibia.
Initiated in South Africa, the survey was expanded in 2011 to include Namibia, Botswana and Kenya. Companies in Zimbabwe and Zambia have also expressed interest in participating in the survey.
"What is important is that this survey provides employers with an opportunity to implement strategies to address issues raised by employees. With a multitude of surveys available, the Deloitte Best Company to Work For Survey provides participating companies with refreshed, validated, recognised and independent trends which, through effective interventions, would be able to increase employer brand recognition and eminence leading to its recognition as an employer of choice," explained Hein Nienaber, Associate Director for Human Capital at Deloitte South Africa.
The survey provides insight into employment priorities and employee experiences and allows for alignment of talent strategies with employee needs and expectations. It further gives employers the ability to test and respond to employees' perceptions surfacing on social media.
During the launch of the survey, Deloitte Namibia's Partner: Assurance, Ramsay McDonald, said that results from previous surveys conducted in 2011 and 2012 revealed that for Namibia all dimension scores improved year on year with the overall mean score increasing during the period from 3.80 to 3.94.
This overall score indicates that in general the employment environment amongst participating companies in Namibia exceeds the Deloitte standard of excellence score of 3.70. "As far as the relative importance employees place on the various dimensions, there was a significant movement in the job satisfaction dimension, having moved from ninth to first place. In addition, the sense of confidence in the company also improved from sixth place to third and managers/supervisors ratings moved from 10th position to fifth.
"This is a clear indication that employee priorities are more volatile than the employment experience and more responsive to the market conditions companies are operating in. It is therefore important for companies to develop and implement effective interventionist strategies in line with company and employee priorities to create a more conducive work environment for employees," said Nienaber.