We've got some good news for Indonesia's rainforests, and the endangered tigers living there.
Thanks to pressure from Greenpeace supporters around the globe, Yum! Brands, the largest restaurant company in the world and parent company of KFC, has released a new set of commitments which could make the paper and packaging it uses much more rainforest-friendly.
Last year Greenpeace showed that wood fiber from rainforest trees was ending up in KFC's famous chicken buckets and other paper packaging. Activists around the world spoke up, telling KFC and Yum! Brands executives that trashing tiger forests was not acceptable. It seems all those hours in tiger and orangutan costumes, doing reverse graffiti and yes, even dunking the Colonel in BBQ sauce, have made the company pay attention.
Today they officially released new policies that - if they stick - would prevent KFC, and other Yum! Brands companies, from trashing rainforests for paper packaging. That means good news for tigers, and bad news for any paper companies, like Asia Pacific Resources International Limited (APRIL), that are still destroying rainforests.
So, good progress from Yum! Brands on paper, but what about palm oil? For years Greenpeace activists have called out Yum! Brands for buying palm oil linked to rainforest destruction. The company says it is phasing out palm oil "wherever feasible" in its 39,000 restaurants for health reasons. But it's not clear what, if any, environmental standards it has for the palm oil it is buying in the meantime. Turning a blind eye to the problems with palm oil — from pushing orangutans to extinction in Indonesia, to trashing rainforests and people's rights in Africa - is not an option, especially when solutions to those problems are beginning to grow.
In the meantime, a big thank you to all the tiger fans, activists and KFC customers who helped convince the largest restaurant company in the world to start becoming part of the solution to deforestation.
Help us tell all companies that trashing our rainforests for profits is not an option - send an e-mail to Herakles Farms' CEO today to get him to drop their industrial palm oil project in Cameroon.