The Herald (Harare)

11 April 2013

Zimbabwe: Gtel to Upgrade Its Smartphone Range

GTEL, the Zimbabwean phone brand which specialises in providing state-of-the-art handheld portables, mainly mobile phones for the low- to medium-income range of Zimbabwe, will soon be embarking on a revolutionary phone experience offering that will come with owning a Gtel mobile phone.

The company will soon launch a ground-breaking innovative personalised experience on all its mobile phones released from April onwards, particularly on its thriving smartphone range.

This move will see the hosting of a grand ceremony during the Zimbabwe International Trade Fair in Bulawayo later this month.

Designed to differentiate its smartphones from rival devices, the "G-experience" device emphasises a simplified, streamlined blueprint that will go beyond all basic aspects such as the colour scheme, responses to buttons and touch sensitive keys.

The design is expected to offer an advanced application programme, equipped on the Gtel mobile phones allowing for a superior interaction and response to this invite in a swift faultless manner.

It will be an incorporation of everything designed into a mobile device with which a human being may interact with effectively.

Could this new user experience by Gtel be in the form of 3D? Or better yet a voice-powered activation?

No one really knows but if this speculation proves to be true, then Gtel would have definitely stepped up the notch in terms of product development and innovation by offering its customers a distinctive "G-xperience," which may include the aesthetic appearance of the device, timeliness response, and the content that is presented to the user within the context of the user interface.

Apart from further increasing the functionality of the mobile device, this first from Gtel will also make interaction simple and more efficient in terms of accomplishing user goals.

This is also aimed at increasing user satisfaction as well as ultimate responsiveness to the communication need.

When it comes to Gtel smartphones, they already have a great user experience from the moment you unlock the screen with a ripple effect, the so-called Touch Wiz Nature begins to show itself. Thus, one can only but anticipate the added features that will soon characterise the fresh smartphones yet to be unleashed by Gtel.

Who knows, with this kind of consistency Gtel has maintained in its apps look and feel, it will soon be exploring its potential use in smartphones destined for international markets.

However, if this new user design experience from Gtel is true other phone brands like Samsung, HTC, and Apple will be given a lot of competition from this innovative design.

Generally, a user interface of a device is the look and feel of the on-screen menu system. It is a system by which users interact with machines, in this case, mobile phone hardware and software.

For those wanting to experience the G-xperience, make a date with the Gtel during ZITF from April 23-27.

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