Capital FM (Nairobi)

3 May 2013

Kenya: Imperial Bank Strikes a Deal With Arsenal

Nairobi — Arsenal Football Club has announced a partnership with Imperial Bank to issue co-branded debit cards throughout Kenya and Uganda.

The three year partnership is the first major international financial agreement of its kind for Arsenal, with the aim of building on the strong support for the Club in Africa.

The card will offer a range of Club-related benefits and incentives to Imperial Bank's customers and Arsenal fans in Kenya and Uganda such as official Arsenal merchandise and tickets to see the team in action at Emirates Stadium.

The partnership will also enable the Club to get closer to its millions of fans on the continent, with Arsenal Soccer Schools coaches visiting Kenya and Uganda as part of the agreement in order to run coaching clinics on behalf of Imperial Bank.

The sessions will run in addition to Imperial Bank's ongoing activity with local organisations to promote grassroots football, with the aim for a junior team formed from the existing programme to participate in the coaching clinics.

"With a number of similarities between our two organisations, we look forward to a long and successful partnership with Imperial Bank," Vinai Venkatesham, Head of Global Partnerships at Arsenal Football Club said.

On the other hand Abdulmalek Janmohamed, Imperial Bank's Managing Director believes the partnership will see the bank reach out to new market segments while at the same time supporting our commitment to creating meaningful customer experiences."

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