3 May 2013

Namibia: Tsatago, a Successful Fashion Designer

Article Views (non — Local fashion designer, Tsatago Immanuel //Garoëb, made a name for himself as the best fashionable artist, by designing different styles of garments that caught many an eye.

His love for fashion started at a tender age inspired by his mother immensely.

"I completed my high school at the DHPS, one of the finest schools in the country, after which I spend almost two and half years in the United Kingdom (UK), on a working holiday programme. This trip to the UK was a way of me quenching my thirst for travel and experiencing new cultures and people," says Tsatago.

In 2009, after he completed his third year in Fashion and Textile design at the University of Namibia (Unam), he took a one year break from his studies and pursuing his career in designing. "I am blessed to have the family and friends that supports me whole-heartedly. The designing industry is just like any other business, which will give a return depending on the investment that you as the designer lay into it. In Namibia the main medium for a young designer to put their name out there is through word of mouth. Like Heidi Klum, says in Project Runway hosted recently in the capital and I quote; 'In fashion the one minute you are in and the next you are out!'" says Tsatago.

Costumes and haute couture, somewhat eccentric attire is his cup of tea. He is mainly known for women's wear, ranging from cocktail dresses, evening/matric farewell gowns, wedding gowns and even traditional wear. "I am a firm believer of women looking good and expressing themselves through their clothes. Garments can be status statement or just a reflection of what one is feeling. This is what makes designing and working with women so interesting," he says.

He adds that most women are more expressive through their clothes, for example artists like Ru, Lady May and Sally, who is known as Boss Madam.

Tsatago designed Sally's garment that she was seen wearing when she performed at the Blue Carpet at the Namibian Annual Music Awards (NAMAs) this year. However, Tsatago is now trying to branch into men's wear as well, as it is a niche that still needs to be tapped. His recent fashion show was late last year at the Furstenhof Protea Hotel, even thought it was not well attended as he hoped, it was a success story to him because it opened up a world of possibilities for him in terms of new clientele that were not just family and friends. His prime focus for the show was ready-to-wear, mainly denim inspired pieces.

After a hectic a couple weeks of NAMAs dresses, Tsatago is now focusing on his upcoming fashion show later this month on May 17, at the Catholic Parish Hall. "As a young designer, there are many obstacles, one has to go through difficulties, but am a strong believer that there is indeed a future for us in this country, and that it can only happen with your own support. The highlights in my career is having dresses a few local artists, TV and Radio presenters. What I hold most dear to my heart is having met one of my role models and favourite designers in the world, Mr. David Tlale. I had to the opportunity to be his assistant/dresser and see him in action at the Namibian Fashion Show 2012. It is an experience I will never forget," says Tsatago. He currently owned a boutique in Windhoek titled House of Tsatago.

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