Tanzania Daily News (Dar es Salaam)

3 May 2013

Tanzania: Serengeti Breweries Launches New Promotion Drive

SERENGETI Breweries launched a three month campaign called "Winda na Ushinde -- Hunt and Win" during which patrons of the Serengeti Premium Lager are to be rewarded up to 1m/-.

"There is 700m/- that is up for grabs in cash and booze," Mr Steve Gannon, Serengeti Breweries Limited (SBL) Managing Director told a news conference in Dar es Salaam at the launching ceremony. "This is yet another initiative meant to recognise the value of our customers.

It is a continuation of the Tupo Pamoja campaign, which was launched recently celebrating the Serengeti Premium Lager," he said. Mr Gannon said upon opening a bottle of Serengeti Premium Lager, a code is revealed under the crown and the recipient will send it to a designated number (15317) via an SMS and a prize is going to be shown.

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