BONITE Bottlers Limited has officially launched Coca-Cola Zero, in a move designed to expand its sparkling portfolio, the firm announced.
"The company now offers regular Coke, Coke Light and Coke Zero in the market as part of its strategy to drive choice and variety to suit different consumer lifestyles and occasion needs," according to a statement issued in Dar es Salaam.
Coke Zero is a zero-sugar cola with the same great taste as the original Coca-Cola; it is therefore another low calorie option.
"The brand gives variety-seeking consumers another unique, great tasting option in addition to Coca-Cola Light," Bonite Bottlers Sales General Manager Christopher Loiruk said at the launching ceremony.
"This launch continues our commitment to providing our consumers with high quality products that fit their taste, occasion and lifestyle needs," he said.