A two-day Brazil-Ethiopia-Djibouti-South Sudan Trade and Investment Seminar opened today (June 6th) in Addis Ababa. Organized by the Embassy of Brazil in Ethiopia, the Seminar aims to provide an opportunity for business and investment networking between governments and companies from Brazil, Ethiopia, Djibouti and South Sudan. It also aims to encourage strategic information-sharing on potential investment opportunities and available incentives, market potential and trade flows between entrepreneurs and policy makers of the four countries. Those participating in the Seminar include representatives of Brazilian companies already operating in the region and others interested to invest.
Those attending from Ethiopia included officials of the Ethiopian Ministries of Trade, Industry, Foreign Affairs and Agriculture, and representatives of the Ethiopian Sugar Corporation, the Ethiopian Investment Agency, the Commercial Bank of Ethiopia, the Ethiopian Agriculture and Agro-processing Industry, the Ethiopian Leather Industry, the Ethiopian Diary Institute, the Ethiopian Chamber of Commerce and a number of private companies. Other participants include officials of the trade, foreign ministries and chambers of commerce of Djibouti and South Sudan as well as representatives from the World Bank and UNIDO. All welcomed the event, agreeing that it would serve as a platform for the networking of businesses and expand Brazil's business presence in the region. Speakers covered ways to strengthen the overall business relations Brazil has with the three East African countries, noting their potential consumer market and their proximity to larger Asian and Middle East markets as well as the attractive investment incentive policies being implemented.
Another topic of discussion was the importance of direct air flights between Brazil and the three countries. The Brazilian Embassy to Ethiopia expressed its firm belief that the launching of direct flights between Ethiopia and Brazil which will begin on July 1st will enhance commercial opportunities between the two countries. Presentations were made on the overall business environment of Brazil, Ethiopia, Djibouti and South Sudan with particular emphasis on the rules, priorities and opportunities of investment in these countries in the areas of agriculture, agro-processing, leather, textile, pharmaceuticals, infrastructure, banking, diary, mining, energy, sugar and tourism.