13 June 2013

Nigeria: Confed Cup - Guinness to Bankroll Live Broadcast to Nigerians

As the FIFA Confederations Cup begins, proud sponsor of the Super Eagles, Guinness, has concluded broadcast sponsorship arrangements to bring matches from the match venue in Brazil, live to Nigerians throughout the duration of the tournament.

The leading stout brand recently signed a partnership agreement with Optima Sports Management International (OSMI) to ensure Nigerians do not miss out on any of the action from the tournament which kicks off on Saturday in Brazil.

Announcing the partnership, the Managing Director/Chief Executive Guinness Nigeria Plc, Mr. Seni Adetu, said the partnership typifies Guinness's commitment to providing unforgettable football experiences for fans of the Super Eagles and African football.

He further said "this partnership with OSMI will bring the Confederations Cup action to Nigerians on Silverbird Television (STV), African Independent Television (AIT) and the Nigerian Television Authority (NTA)."

Explaining further, Adetu said "When we launched the Fly with the Eagles campaign, we promised our esteemed consumers and fans of the Super Eagles, our continuous support for Nigerian football, particularly the Super Eagles.

"We are bringing these matches live to Nigerians to further reiterate our commitment in this regard. We are really proud of this partnership. We wish the fans happy viewing and hope the Super Eagles get to the finals, probably winning the Cup."

The Nigerian Super Eagles qualified to play in this year's FIFA Confederation Cup courtesy of their triumph at the 2013 African Cup of Nations in South Africa. Prior to the Nations Cup tourney, while many thought the chances of the Super Eagles succeeding at the tournament was slim, Guinness, stood by the team in what has now become a reference in support campaign ever garnered for the Super Eagles at any tournament.

"This time, we are also mobilising support for the team through this partnership. We desire all Nigerian football fans to watch the matches without limitations, particularly matches involving the Super Eagles and support the team to attain victory at the tournament," Adetu enthused.

It would be recalled that Guinness Nigeria Plc, through two of its brands, Harp Larger Beer and Dubic Larger Beer, signed sponsorship deals with seven Nigerian clubs. The clubs are: Shooting Stars FC, Enyimba International FC, Rangers International FC, Heartland FC, Lobi Stars FC, Sunshine Stars FC and Dolphins International FC.

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