Ebony Life TV, Africa's first global black TV station launched recently and has taken a flight of fancy. Ayodeji Rotinwa reports

"Everything you know about Africa is about to change," Ebony Life TV's pay-off line reads. The same quote had been repeated copiously in promotional advertisements, interviews. Anticipation encompassed the country, and indeed the continent like a great cloak. It wasn't only the grandiose, ambitious claim that was piqued by curiosity far and wide. Mo Abudu, the woman behind it, was also subject of much interest and speculation. She started her illustrious media career from the relatively humble beginnings of being a talk show host. Now, she was bidding to launch Africa's first global black channel and also be the first woman to own one, a brace of firsts. There was mutterings of doubts in pockets and corners. Indeed, it was a financial behemoth of a project that would require expert skill in quantities never expended in the history of media/television out of Nigeria. "Will she do it?" was many a doubting Thomas's question. She did.

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