Kampala — Burson-Marsteller, a leading global public relations and communications firm, recently announced an exclusive partnership in Kenya with the creation of Engage Burson Marsteller.

This partnership brought enthusiasm and confidence in the region after its subsidiary firms like Uganda's Fireworks advertising expect to reap from it.The emergency of Engage Burson-Marsteller further strengthens the Arcay Burson-Marsteller Africa affiliate network of which Fireworks Advertising in Uganda is a member.

Muhereza Kyamutetera, Fireworks Advertising General Manager, believed the that the presence of BursonMarsteller next door will allow them give their clients, especially those with regional ambitions,cross-border communications counsel.

"Over the last 3-5 years, we have witnessed a steady growth of Ugandan companies that are expanding their reach to within the region. With the creation of Engage Burson Marsteller, we are now in a better position to serve those clients within and without the Ugandan boarders." Kyamutetera observed.

Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management,advertising and web-related strategies.

Don Baer, Chairman and CEO of Burson-Marsteller commented that launching Engage Burson-Marsteller is an important part of their African growth strategy. He says it augments their 2011 acquisition of a majority stake in Arcay Communications in South Africa following a successful five year affiliate relationship.

"The Kenyan economy is vibrant and dynamic and following the peaceful elections earlier this year, the economic outlook is very positive.

The agriculture, manufacturing, tourism, construction, energy and communication sectors are all growing strongly and Engage Burson-Marsteller.