Samsung new innovation in the television industry takes an art gallery display design. The launch of Samsung's UHD TV S9 in Kenya has a goal of "enhancing more user laziness" with voice and motion gesture control.

According to Samsung Electronics, it is the world's first and largest Ultra High-Definition (UHD) Television.

In a strategic global marketing campaign in specific key markets, Samsung Electronics has moved to unveil the 85-inch UHD TV S9 model for in Kenya for Ksh. 3.7 million.

The TV features a distinct gallery-inspired design, delivers a crisp, clear picture and will be available at select Nakumatt stores and at the Samsung Brand store at Mayfair Suites, along Parklands Road.

"With the proprietary Samsung up-scaling engine, the Samsung UHD TV up-converts HD or Full HD picture to UHD-level quality by restoring details to create greater precision and real-life picture quality," says Allan Oyier, General Manager, Samsung Electronics East Africa.

With the Samsung Precision Black Pro technology, the S9 is able to deliver enhanced contrast with deeper, more realistic blacks and purer whites. Together with Micro Dimming Ultimate, which enhances picture quality with threefold adjustment - optimization of contrast, colours and details, the S9000 displays unprecedented picture quality and presents users with a detail-rich viewing experience that exceeds Full HD TVs.

With the unveiling of the Samsung UHD TV S9, Samsung Electronics is reaching out to discerning consumers, seeking to transform their home entertainment experience into one that is not only of high display quality, but also interactive, with features such as voice control, motion control and face recognition all supported on the latest user Interface.

The TV comes with an outstanding aesthetic display designed to complement the consumers' interior home décor. It has a super thin frame and stand for ultimate stability whether the TV is free standing or wall-mounted. One would almost think the entire TV was floating in mid-air.

The stand has five height adjustment options, enabling the viewer to customize the TV position for a desired visual experience. The One Connect simplistic cable design eliminates the need for more than one TV cable, thus offering a clean, neat, and simple appearance.

Consumers will enjoy new TV experiences for years to come, with the Smart Evolution Kit upgrade in the future, adding the latest UHD standard support to the S9. This feature, unique to the Samsung UHD TV, promises users the potential to enjoy the latest future technology.