25 July 2013

Kenya: Durex Sponsors Sex Health Awareness Party

Last week Durex sponsored a party at Galileo to inspire young people around the world to take charge of their sexual life. The event which was attended by the who-is-who in the showbiz arena in Nairobi is part of the world's largest youth-focused HIV and AIDS awareness and prevention campaign. Speaking during event, Reckitt Benckiser country manager Richard Perreira said, "We want to empower young people to adopt positive sexual attitudes and behaviour- the project's aim is to work towards achieving an HIV-free generation while revolutionising sex education". On the decks during the fully attended event were DJ Nruff and DJ KYM who brought the house down with a mix of both old club hits and local hits. The gig dubbed the Durex Easy Connect party is part of the initiatives driven by aspiring young leaders to promote HIV awareness in high schools and universities. They also empower the youth to make informed decisions about sexual health and contraception through street theatre and train DJs as peer educators, relaying safe sex messages through their music. "We are providing young people the opportunity to engage and contribute with their peers on sexual health around the world," said Perreira.

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