It is like I just can't keep my mouth shut: I keep talking and talking. I wish they would pay me for it. But I don't blame myself either; if you were in my shoes, you too would get irked by some of our radio or TV adverts. And I know you too would rant about many of them. You will even wonder who shot, directed and acted in the advert.

Just the other day, I watched one of our funniest TV adverts; this blockbuster of an ad features our Olympics gold medalist. We all love Steven Kiprotich. He won our only gold in 40 years and deserves the praise, but not that advert!

It kicks off with a rather chubby, young Kiprotich, with a desire to become a world champion. The advert is set in a 1990s Uganda, with the boy wearing a 2012 designed shirt, but that's not the issue with this advert. The real problem is the end, where Kiprotich is sipping water at the top of some bushy hill.

When I first watched the advert, I thought it was good. In fact I applauded the creativity, though when I watched it with my niece, I totally changed my mind.

"Why is he wearing his medal in the bush?" she asked. And that is when I saw all the flaws in my lovely advert.

I realised that Kiprotich didn't have to climb that bushy mountain to drink packaged water; he was even wearing a coat and a flag wrapped around him even though it looked really hot. Was this advert meant to prove that Uganda is such a safe haven that even with a gold medal, you can climb hills and mountains without anyone stealing it?

Then, that water he drank after running, did someone forget his bottle only for Kiprotich to take it? Or some dude was involved in a charity activity of placing mineral water bottles in suspicious places? Where did the water come from?

Such are the adverts we see on TV, which at times get politicians and church leaders talking. Some ads become part of the sermon and others are slotted into President Museveni's speech as random jokes. Recently, a famous pastor came out to protest and probably tell us that he actually takes his TV programmes serious. He had been scratched the wrong way by an advert-cum-ringtone, I am leaving you old boy.

The advert left the pastor's head spinning that he promised to sue the company. Before we knew it, the advert was redone, thus reuniting the old couple. (How I miss that Namalayo shirt from the first edition.)