16 August 2013

South Africa: Sunday Times Top Brands Results Announced

Last night, 15 August, the annual Sunday Times Top Brands Survey results were announced. The survey, commissioned by Sunday Times, is now in its 15th year and gauges consumer sentiment towards brands, delivering valuable insights to business leaders and marketers in South Africa.

Big winners

International soft-drink giant, Coca Cola, was acclaimed as Overall Favourite Brand, upsetting local brand Koo's dominance in previous years. Coca Cola walked away with two additional Grand Prix wins as the brand that has done the most to uplift the community, and the brand that does the most to look after SA's environment and natural resources.

Eskom claimed the Grand Prix as the most-desirable company to work for, bumping Coca Cola down to second place.

Discovery Health and KFC emerged as the front runners in the B2B and B2C sectors respectively.

Surprise wins

Two surprise wins on the night in the B2B sector include Long-term Insurance company, Discovery Life. Alexander Forbes moved from fourth position in 2012, to win in the Short-term Insurance category this year.

BMW overtook Toyota to claim top spot in the cars category, while Vodacom remains the preferred telecommunications service provider in both the business and consumer sectors.

The title of Top Brand Marketing Personality of the Year was awarded to MTN's Chief Marketing Officer, Serame Taukobong.

The Robyn Putter Top Brands Agency of the Year Award recognises the contributions of the creative agencies behind the brands. This year the award went to Ogilvy & Mather Johannesburg.

Other category winners include

British Airways, Avis, Allan Gray, FNB, Liqui-Fruit, Red Square, Johnnie Walker, Heineken, Ricoffy, Cadbury, Tastic, Koo, Defy, Engen, SAA, Standard Bank, Pick n Pay, Old Mutual, OUTsurance, Spur, Nike, Avon, Vaseline, Sunlight and Samsung.

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