NATIONAL Bank of Commerce (NBC) launched 'Vijana Leo na Kesho,' a financial management skills campaign to educate secondary school students and the public on the importance of nursing a saving culture at tender age.
NBC Managing Director, Mizinga Melu, speaking at the official launch of the campaign at Benjamin Mkapa Secondary School in Dar es Salaam, said the bank acknowledges the role of youth as future leaders who should be good managers of personal finances for their bright future.
She said the youth whom she described as the engine of the country's social and economic development deserve the right information and education on financial issues.
Melu noted that the financial management skills campaign create a conducive environment for the students, teachers, bankers and the general public to know each other.
"NBC appreciates the critical role that youth play in shaping the future of the country," said Ms Melu, adding that through the programme, the bank provides youth with the right type of financial education to enable them to make the right financial decisions.
Newly appointed Deputy Permanent Secretary in the Ministry of Information, Youths, Culture and Sports, Prof Elisante Ole Laizer said the ministry will continue emphasising on the importance of education for the social and economic development of the country.
"The government recognises the critical role that the youth play in fostering the country's social development... we are proud of NBC for introducing this programme for many youths in the country," said Prof Laizer.
He said the ministry has in the 2013/2014 fiscal year allocated 6.1bn/- for loan provision to the youth in the country.
NBC Head of Marketing, Communication and Corporate Affairs, Mwinda Kiula Mfugale said through the bank's Corporate Social Responsibility (CSR) programme on Financial Management Skills Campaign to secondary schools, the financial institution has reached 3,000 against the target of 6,000 students countrywide. She said the programme focuses on three key pillars - financial literacy, life and entrepreneurship skills.