This weekend, Riah Phiyega set out to achieve the impossible: to convince South Africans that she's still in control of the police service and that she hasn't drowned in the deep end.
But someone failed to Google the name of a new provincial commissioner she was appointing and her moment of triumph was ruined. Some have been quick to find the silver lining. ALEX ELISEEV is not one of those people.
Riah Phiyega has had a bad year. A disaster, even. And for that reason the media briefing she held on Saturday was - without a doubt - meant to be one of the most important public engagements in her short but turbulent police career.
It was her opportunity to silence the cynics. To slice through the scandals. To boast about what has been achieved and to come out firing about her plans for the future. It was her moment to convince us that while she's been dealt a terrible hand, she still has an ace up her sleeve.
It was a moment to go beyond the apologies and the silly metaphors. To go on the offensive and to change the agenda. To get back her credibility. To scrub away...