KILIMANJARO, Arusha and Manyara based farmers have benefited from an "inputs" initiative that Serengeti Breweries Limited, one of the local brewers, has initiated to support producers with better farming tools and quality barley seeds.
The company has also pledged to continue providing ready-made market for the barley products. According to the company's Agro manager, Mr Shaffi Mndeme, the initiative is one of the brewer's resolutions to support farmers access markets and mechanise their operations.
Farmers have appreciated the initiative, saying the seeds they receive were encouraging them to produce more barley. Mr Mndeme said the brewing firm seeks to improve farmers' yields and increase supply of raw materials for its malting plants.
The firm will need about 30,000 tons of barley between now and 2017, he said.
"We need more farmers to produce barley in the next four years," he said, urging producers to focus on modern ways of barley production and growing seeds at the right time. He said the company has plans to have products that will use cassava as the raw material.