13 September 2013

South Africa: DMMA Includes Brands in the Digital Mix

In addition to publishers, agencies and educational institutions, brands are now to have official representation in the digital space, via the DMMA.

The Digital Media and Marketing Association (DMMA) is adding a brand portfolio to its current member base, which up until now has consisted predominantly of agency and publisher members. Anchor members of this new portfolio include Woolworths, Nedbank, Private Property, OLX, and Renault.

Musa Kalenga, Head of Group Digital Marketing at Nedbank, has been appointed Head of the DMMA's Brand portfolio. A 'brand' refers to a business that is neither a publisher nor creative agency, but have a local digital presence.

When discussing his role, Kalenga says: "This new portfolio will support brands to benefit from digital marketing by identifying areas of growth and improvement. We want to get brands, publishers, and agencies into one conversation and drive one digital agenda."

"By establishing a dedicated brands portfolio, we now have full representation of the South African digital ecosystem and can offer added value to our complete member base," says Jarred Cinman, Chair of the DMMA.

"The benefit to brands is that they will be able to engage with publishers and agencies, driving the agenda in terms of what they require to meet their digital media and marketing objectives. The value for our agency and publisher members is that the brand portfolio will play an integral role in helping them understand how they can improve their service offering to clients."

"We would also like to urge brands to engage with the DMMA with a view to understanding where we can support you in the growth and development of your digital activities," concludes Cinman.

Kalenga obtained his undergraduate Bachelor of Commerce with double majors in Marketing and Advanced Management at WITS University, and qualified as the youngest Chartered Marketer (SA) in Africa - of which there are only 200. He is currently in the process of completing his MBA through GIBS. In 2005, Kalenga became the first Chairman of the Youth Advertising Board of South Africa, enabling him to advance his dedication to the youth empowerment cause further by initiating a number of youth-related topical debates and discussions. Kalenga headed up several marketing consultancies before joining Nedbank in 2012.

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