ORGANISERS of the four-day "Brands of China African Showcase 2013" exhibition, which ended yesterday, were happy to close on a successful note.
The event, which brought together 192 exhibitors from 12 provinces and municipalities in China, included those of the world's top 500 companies. Over the four days the exhibition covered 5000 square meters within the Diamond Jubilee Hall in Dar es Salaam, with 256 standard booths.
These exhibited four categories of products: machinery and vehicles, home appliances, electronics, solar energy and related products. There were also consumer goods, building materials, chemicals together with medical and comprehensive products.
The exhibition was hosted by the Chinese Ministry of Commerce (MOFCOM), assisted by the Shanghai municipal government, together with those of Jiangsu, Zhejiang and Guangdong provinces, and coordinated by the China Foreign Trade Centre (Group).
The China Foreign Trade Guangzhou Exhibition General Corp was in charge of specific matters on the ground. This was the second grand exhibition hosted by China in the country.
The first one was held between July 1st and 5th last year, during the 36 Dar es Salaam International Trade Fair, at the Sabasaba grounds. Taking to the 'Daily News' on Thursday a visibly pleased Ma Guo Qin, the event's Vice General Manager, said he was satisfied to see the two countries could complement each other.
He went on to explain that the exhibitors had come from 12 provinces in China. He did not hide his previous feelings of the first brands exhibition at the Sabasaba last year.
"I was one of those who thought Sabasaba was a bit far from the city centre so we are pleased to be here at Diamond Jubilee Hall, which is very conveniently located, and offers very good services. Our exhibitors say that they are quite satisfied with the way things have gone. Many of them have found buyers and possible potential business partners here," Ma said.
His colleague, Betty Ye, told the 'Daily News' she was one of those who came five days before the doors opened, to make sure everything, including the cuisine just outside the building was set and ready.
She made reference to the main goal for having the exhibition, as being to introduce quality Chinese products to Tanzanians. She even went further than Ma and said that everything went much better than they had anticipated.
"We did not expect so many visitors, and many are serious buyers who really want to make deals and not just walk around. We could not determine exactly how many people were interested in our exhibition last year as it was part of the Sabasaba Trade Fair. But this year we had an independent event and we were a little nervous at first with respect to the number of visitors. I'm happy to say that the organising committee is satisfied with the turnout," Betty said.
From this, one can deduce that people in Tanzania are interested in Chinese products. Advertising and visits to companies in the country made the exhibition successful. While talking with Betty she introduced the 'Daily News' to their Consumer Exhibition Department Manager, Spring Song, who echoed their satisfaction with the outcome of the exhibition.
Song then went on to explain that they were not selling a lot of the products being exhibited because they were focussing on local importers and wholesalers. In addition to being the first independent exhibition, they exhibitors did not want to carry excess goods only to return to China with them.
Since they will another one next year, they will bring more good quality products like they did this time. Ms Song revealed that they are looking at the possibility of having next year's event in August instead of September.
Talking to the 'Daily News' about making over 90 percent of their products, including batteries, the Regional Director of DP Lighting & Electronics Technology, Willis Liao, had other a few escapades to share.
He said that he benefitted from the experience and even visited Kariakoo Market with a customer he had met at the exhibition and found it very crowded and reminded him of certain places back home in China.