CIO East Africa (Nairobi)

14 September 2013

East Africa: EABL Launches Tusker Project Fame Six Mobile Site

For some time now fans of Tusker Project Fame have been asking to be closer to the show, to be the first to know about the action and intricacies of the show. This special request is now a reality. Tusker.mobi is the official exciting entertainment platform that increases fan influence over certain aspects of Tusker Project Fame 6. It also gives fans access to exciting season news and content! This new mobisite will ensure that contestants and their fans are linked, and their fates intertwined.

The mobisite is aimed at fans of Tusker Lager and Tusker Project Fame who are 18 years and older. It was developed by Trigger Isobar, Tusker's Digital Engagement agency, to plug Tusker fans into the various activities the brand is rolling out.

Athman Matano- Group Digital Brand Manager, EABL, says "Tusker.mobi as a platform will have several features relating to entertainment. These features are being released in phases the first of which is 'Be The Judge'. Be the Judge is open from 13th September 2013 to 17th September 2013, and it will allow users to determine the fate of Tusker Project Fame 6 contestants. Fans will have the power to decide who gets the final place in the Top 25 from a list provided by judges. Fans will need to register as users and then vote on whom they think deserves the final spot in the Top 25."

Released concurrently is News and Downloads. Here registered users will have access to downloads, first hand Tusker Project Fame 6 news as well as the opportunity to comment and add opinion. It's THE place to be for all the latest on Tusker Project Fame 6. Everything else will stem from here.

Later on when contestants enter the Academy a feature called Be the Producer will come alive . This section creates an opportunity for registered users to produce their own group from a set number of eliminated contestants. The group combination with the most votes will get to perform at the final show.

Due to popular demand, Online Voting for Tusker Project Fame 6 will be possible on Tusker.mobi. Users will need to register on the platform to cast their online votes, these votes will be combined with existing text message voting to determine the winners.

Finally Tusker will bring you the Top Star Maker which we will use to reward interaction and engagement on the tusker.mobi platform. One interaction on Tusker.mobi is equivalent to one point. Interactions are: downloads, shares, comments, article views and votes. The more the user interacts, the more points they will receive. At the end of Tusker Project Fame 6, Top Star Makers will win a trip to watch the final of Tusker Project Fame 6 in Nairobi.

Antony Esyalai- Marketing Manager, Tusker, says "Rolling out Tusker.mobi is part of our fresh approach to bringing Tusker fans closer to their favourite music TV reality show. This mobisite is the place to go for news, views and highlights of Tusker Project Fame 6. We're even rewarding the site users for doing what they love! Click, chat, watch, share, download; these are some of the keywords that point to a truly world class interactive site. The more you visit and explore the site the more your chances of winning great rewards. Keep it Tusker.mobi for more."

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