Obabiyi Aishah Ajibola of Nigeria waves in tears after being named World Muslimah 2013.
She tearfully prayed and recited Koranic verses as she won a beauty pageant exclusively for Muslim women in the Indonesian capital on Wednesday, a riposte to the Miss World contest that has sparked hardline anger.
The 20 finalists, who were all required to wear head scarves, put on a glittering show for the final of Muslimah World, strolling up and down a catwalk in elaborately embroidered dresses and stilettos.
But the contestants from six countries were covered from head to foot. They were judged on how well they recited Koranic verses and their views on Islam in the modern world.
According to New York Times, after a show in front of an audience of mainly religious scholars and devout Muslims, a panel of judges picked Obabiyi Aishah Ajibola from Nigeria as the winner.
While the event in a Jakarta shopping mall paled in comparison to Miss World on the resort island of Bali in which scores of contestants are competing, Ajibola was nevertheless overwhelmed.
Upon hearing her name, the 21-year-old knelt down and prayed, then wept as she recited a Koranic verse.
In an interview as monitored on BBC, she said "thanks to almighty Allah" that she had won the contest. She received 25 million rupiah ($2,200) and trips to Mecca and India as prizes.
Ajibola told AFP before the final that the event "was not really about competition."
"We're just trying to show the world that Islam is beautiful," she said.
Organisers said the pageant challenged the idea of beauty put forward by the British-run Miss World pageant, and also showed that opposition to the event could be expressed nonviolently.
Eka Shanti, who founded the pageant three years ago after losing her job as a TV news anchor for refusing to remove her headscarf, bills the contest as "Islam's answer to Miss World."
"This year, we deliberately held our event just before the Miss World finals to show that there are alternative role models for Muslim women," she told AFP.
"But it's about more than Miss World. Muslim women are increasingly working in the entertainment industry in a sexually explicit way and they become role models, which is a concern," she added.