JOURNALISTS in the country have been urged to uphold professional ethics, observe nationalism and add value to the profession to serve their revered watchdog role in society.
The Mbeya Regional Police Chief (RPC), Diwani Athuman, said that it is unfortunate that some media practitioners fail to apply moral values of fairness, just and balanced reportage, which, he said, has serious repercussions to the development and security of the country.
RPC Diwani said this over the weekend on his keynote address at the commemoration of the International Media Ethics Day (IMED) which was celebrated nationally in Mbeya City. The function which brought journalists and other media stakeholders was hosted by the Tanzania Journalists Alliance (Tajoa).
He advised journalists to do away with mediocre practices in order to uplift the image of the profession and change the negative view often associated with it.
The Regional Police Chief said that journalism is one of the most revered practices of every country in ensuring accountability and transparency in the management of public offices and urged journalists to be exemplary in that regard.
"The recognition given the media as the fourth estate is for journalists to keep public and private officeholders accountable to the people they serve; so you should be more watchful for this circle not to get spoilt," he added.
The Chairman of Tanzania Journalists Alliance, Simon Mkina, asked his fellow writers to examine and make sure the profession does not land on uncouth people who called themselves journalists. He pointed those are the ones who spoil the good image of the fraternity.
Mr Mkina also expressed worry about the increasing level of negative reportage and mediocre practices that have characterized the media landscape in the country and reiterated his colleagues to uphold professional ethics.