Effectively using Big Data is not about sifting through a wealth of historical data, it is about focusing on the 'now' within the data. Amid the daunting volumes of digitised data now in existence around the world, it is easy for companies to go off-track in their attempts to harness Big Data.
We see many misconceptions arising about the meaning of the term Big Data, and the approaches that should be taken to derive business value from it.
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