WITH the international marketing strategy for Tanzania's tourism potential already in full swing, there are good prospects for the tourism sector in the country.
But, according to a statement by the Tourism Confederation of Tanzania (TCT), the private sector's full commitment is inevitable for the strategy to attain the envisaged targets.
TCT Chairman Gaudence Temu said in the statement that the private sector's commitment should also entangle a sense of ownership by both the private sector and TTB.
"The two should see this strategy as their own baby who needs to be nurtured to grow up," he said, assuring that Tanzania has world class tourism assets that are not available anywhere else in the world.
"If we continue promoting and advertising our potentials and manage the industry well, the sky is the limit of tourism growth in Tanzania," said Mr Temu.
He said the private sector and TTB should roll out a sensitisation programme to raise awareness among key institutions, public and private on the new marketing strategy.
The private sector, led by TCT and the Ministry of Natural Resources and Tourism (MNRT), has in place a formal platform, the Public Private Dialogue, to jointly address issues relating to tourism development in the country.
The platform is instrumental in ensuring that the industry develops and moves in the right direction.
Launched last November, the Tanzania's marketing strategy was developed in harmony with stakeholders to place the hospitality sector in a better position in the global market. TCT is the umbrella organisation that represents businesses related to travel and tourism industry.