DATLABS has launched a new Camphor Cream brand called CamphaCare following Tiger Brands' withdrawal to have the local pharmaceutical giant produce and market Ingram's Camphor cream in Zimbabwe.
Datlabs has been making Ingram's Camphor Cream, a brand owned by Tiger Brands of South Africa, in its Bulawayo factory for about 50 years.
Datlabs chief executive officer, Todd Moyo, said once they learnt of the decision by Tiger Brands, his organisation immediately set to work to find a great camphor cream product of superior pedigree.
Said Mr Moyo:"I am happy to report that my team has pulled all stops to give consumers a quality product that we know they will love, a product that is manufactured right here in Zimbabwe.
"We hope that our valued and loyal trade partners and consumers will support this new proudly Zimbabwean product, which can only be good for the continued employment of our staff and the growth of the Zimbabwean economy," he said.
Mr Moyo said CamphaCare will keep the factory in Zimbabwe running and hopefully save jobs that would have been lost by the termination of the previous license agreement.
Datlabs Marketing Director, Clever Mugadza said the organisation's factory produces half a million jars of Camphor Cream every month, adding that in Zimbabwe alone, the market is worth US$10 million.
Datlabs is a leading Zimbabwean Pharmaceutical and Personal Care company with many well recognised leading brands such as Cafemol, Panado, Solphyllex and Lanolene Milk.
It employs about 200 people in its Bulawayo factory and Harare offices. Datlabs has ties with the South African Pharmaceutical giant, Adcock Ingram, which makes and distributes an extensive range of branded and generic prescription and OTC products in a broad range of therapeutic classes such as analgesics, allergy, cardiovascular, central nervous system, dermatology, ear/nose/eye preparations, feminine health, gastrointestinal, vitamin, mineral and energy supplements.
This relationship will see Datlabs increasing its range of pharmaceutical and personal care products in the Zimbabwean market.