Novelpotta Y&R Cameroun, a leading integrated marketing communication firm for French territories in West and Central Africa has partnered CiCC (Conseil Interprofession du Cacao et du Café) and the Ministry of Trade for the second edition of FESTICACAO.
FESTICACAO is an annual public event aimed at promoting cocoa by positioning it as a quality product that meets international standards. Themed 'Youth, the Takeover!' this year's event seeks to discuss the different opportunities available to young people who want to get involved in cocoa production. The event is slated for November 28 to 30, 2013 in Yaoundé, Cameroun.
Speaking on the upcoming event, the Minister of Trade, Republic of Cameroon, Luc Magloire Mbarga Antangana said: "FESTICACAO is a national promotional event for cocoa and is now an international rendezvous for the cocoa industry in Africa. This industry has the ability to employ more people than it is currently doing; the global demand, due to the multiple health benefit of the product, is on the increase and the onus is on us to encourage our young people to pursue careers along this line. This year, we are looking to boost the various investment opportunities in the cocoa industry; through this approach we believe many of our people, especially the youths, will be able to strategically position themselves to tap into the many opportunities that abound in the cocoa trade".
While inviting delegates and exhibitors across Africa, the Country Head, Novelpotta Y&R, Mr. Alex Bisse said: "FESTICACAO is not only a festive event but it is also a time to deliberate on the themes that probes the prospective of the entire coco
industry thereby admonishing young people to ensure succession in the cocoa fields - with a new philosophy, new approaches and practices that meet the quality standards of an increasingly demanding international market" He added that FESTICACAO 2013 will be attended by international speakers from global cocoa processors and chocolate makers. He directed all to visit www.festicacao.com, the dedicated website for the fiesta - interested participants, exhibitors as well as sponsors can access relevant information on the site.
The nutritional benefits of cocoa are immense as they are known to reduce cataracts, improve heart function as well as alleviate stress. About 70 per cent of cocoa is grown in the Ivory Coast, Ghana, Cameroon and Nigeria; the remainder mainly comes from Brazil and Indonesia. Traditionally, the Ivory Coast produces the vast majority, totaling about 40 per cent of the world's 3.5 million ton crop every year. Its output of 1.3 million tons is more than double what it was in the 1980s.
Ivory Coast's yield has over the years grown side by side with the global increase in demand. However, in the last 5 years, its yield has fallen over 15 per cent; the quality of its crops has also been observed to have depreciated. Leading chocolate manufacturers who depend on reliable supplies of cocoa are worried by this decline. Conventionally, they seek out good quality cocoa, and that is becoming more and more difficult to obtain. In the face of this, they are already beginning to talk about a potential "chocolate crisis".
FESTICACAO, the first public promotional event in sub-Saharan Africa, is poised to be among the largest gathering of cocoa stakeholders in the world. The 3-day long event features an international conference, road shows, exhibitions and operators debate with a view to promote cocoa and its derivatives.