28 September 2013

Nigeria: Honda Restates Confidence in THP, Strengthens Presence in Nigeria

Honda Motor Company (HMC) of Japan has restated its confidence in its exclusive franchise holder in Nigeria, The Honda Place (THP) Limited, a division of Stallion Group.

HMC has also strengthened its presence in Nigeria through the establishment of its subsidiary, Honda Automobile Western Africa Limited (HAWA) in partnership with THP Limited, which has been the exclusive distributor of Honda brands of vehicles in Nigeria since 1993.

Chief Operating Officer for Regional Operations (Europe, the Middle & Near East and Africa), HMC, Mr. Manabu Nishimae, stated this at the media inauguration of HAWA in Lagos, where he also underlined Honda's vision for the Nigerian market.

Dignitaries at the occasion included representatives from the Embassy of Japan in Nigeria and representatives from Honda Japan.

Nishimae said the establishment of Honda's liaison office in Nigeria was a strategy to develop and enhance Honda's business in Nigeria, the most populous country in the region where continuous growth is envisaged.

Managing Director, HAWA, Mr. Takayuki Yamashita, disclosed that HAWA would oversee marketing support initiatives as well as sustainable business development and customers' satisfaction, while THP takes charge of sales and service operations.

He emphasised that the basic idea behind the move was to "connect the market with Honda's global resources and know-how more effectively, and eventually accelerate the expansion of our business in Nigeria."

Reiterating Honda's commitment to deliver "Three Joys", Yamashita elaborated further, saying "there is "Joy of Buying" for customers first, dealer's "Joy of Selling", and Honda's "Joy of Creating" should follow. Together with our partner ,THP Limited, we will put customer's "Joy of Buying" first, no matter what, and no matter when."

Yamashita also said Honda would fully support THP, taking advantage of Honda experience of 50 years all over the world, selling automobiles.

Also announcing his intentions to prioritise after -sales services for Honda products in the country, Yamashita said they would ensure continuous satisfaction of the existing and future customers throughout the ownership. He however commended THP for investing in a new facility in Lekki area of Lagos that would enhance sales and aftersales operations.

Honda, it would be recalled recently launched improved versions of the Civic, Accord and CR-V. Other impressive Honda range includes Pilot, Odyssey, Crosstour and City. Touching on plans to conduct regular market research in partnership with THP, Yamashita announced Honda's target to achieve 10,000 units of sales in Nigeria by 2020.

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