Lagos — Honda Motor Company (HMC) has said it hopes to sell 70,000 units in Nigeria between now and 2020.
Mr. Takayuki Yamashita, Managing Director, Honda Automobile Western Africa Limited (HAWA), who disclosed this at a media meeting, added that the target is a conviction that Nigeria is a potential market for Honda automobiles.
He said the establishment of the Honda subsidiary is manifestation that the company is in Nigeria to make an impact on its auto market.
He explained that HAWA would oversee marketing support initiatives and sustainable business development and customers' satisfaction, while THP takes charge of sales and service operations.
According to him, the basic idea behind the move was to "connect the market with Honda's global resources and know-how more effectively, and eventually accelerate the expansion of our business in Nigeria."
Mr. Yamashita also said Honda would fully support THP, taking advantage of Honda experience of 50 years all over the world in selling automobiles.
He said he would prioritise after sales services for Honda products in the country, adding that they would ensure continuous satisfaction of the existing and future customers throughout the ownership.
Mr. Manabu Nishimae, Chief Operating Officer for Regional Operations (Europe, the Middle & Near East and Africa) said the establishment of Honda's liaison office in Nigeria was a strategy to develop and enhance Honda's business in Nigeria.