The DA took the e-tolls battle to the streets of Gauteng last week, erecting mysterious anonymous billboards criticizing the ANC for e-tolling.
It was a clever move: as intended, the billboards became a talking point and the ANC's defensive response did the party no credit. But negative political advertising is often considered risky in South Africa.
Meanwhile, one SA think-tank says the ANC is doing so badly at its own positive PR that it's temporarily taking over the job for the party. REBECCA DAVIS examines the state of the political communications landscape.
The ANC claims that the majority of Gauteng residents support e-tolling. On the contrary, it's hard to think of another ANC policy which has met with such seemingly universal disapproval, uniting races, political opponents and income groups.
As the DA pushes to see Mmusi Maimane elected Gauteng Premier in 2014, the opposition party will be seeking to extract every potential drop of political mileage from the e-tolling issue.
Last Thursday, three billboards criticising the ruling party's e-tolling policy were set up along the N3 and N1 highways in Johannesburg next to the e-toll gantries. "E-tolls. Proudly brought to you by the ANC", they read. There were no indications...