Red Dot Distribution, an ICT distributing company, has called on the government authorities to put in place strict policies on importation of IT products to protect the consumers from grey products that have infiltrated the market.
The firm's senior spokesperson, Asif Jeraj, said according to a recent report form Kenya's ICT board it is projected that by year 2017, Kenya's ICT Industry should be contributing an estimated USD 2 billion (25% of GDP), created 500 ICT companies, and brought in 50,000 jobs. He said this could only be realized if adequate measures are put in place to guard against unfair competition from fake products in the market, which result into government, OEM partners and other ICT stakeholders losing millions of shillings and jobs.
Addressing top IT resellers and senior executives from Intel, Microsoft, Samsung, HP, Dell, Toshiba, and Logitech during the launch of the latest Dell laptop and the Night of Champions annual award function, Jeraj said ICT sector was dynamically evolving and therefore need to for government to take strict measure to eliminate import of counterfeit and Gray ICT products in the Kenyan market which is resulting in huge loss of revenue and reduction in demand for genuine products as well as high cost of products.
"We strongly support and promote channel IT products and therefore appeal to the government to take stricter control on non-channel ICT trade and importation in the country which are resulting into loss of revenue and potential returns to the country," Jeraj said. He said the promotion of channelized goods will also empower consumers with quality and genuine ICT products being available at affordable prices within the country.
The distributor firm has also acquired distribution rights for Optoma projectors and mid-range UPS by for AEG - Power Solutions. The spokesperson said they have developed an enhanced program with partners to conduct a number of product training, marketing campaigns and activities as growth strategy and awareness creation. Earlier this year the company along with Intel and leading Telecom launched a campaign dubbed "create your tomorrow" which emphasizes on buying affordable internet ready laptops.
The firm plans to maintain credibility with partners and resellers by providing innovative channel products of high quality, warranty services and reasonable prices as a way of safeguarding customers against fraudulent products in the market.
Established 12 years ago as a small outfit in Tanzania, Red dot has foot prints in 16 Pan African countries, a master warehouse in Jebel Ali and EPZ, five warehouses in East African countries. It was recently awarded super brand status with distribution rights for world's leading IT vendors such as Toshiba, Microsoft, Samsung, HP, Dell, Logitech, APC, AEG and Optima.
The event was graced by ICT authority acting chief executive officer Victor Kyalo on behalf of the cabinet secretary Dr. Fred Matiang'i who called on Kenyans to embrace use of genuine ICT products to save costs and create jobs for the youth.
During the occasion various resellers were recognized for their exemplary services in distribution genuine IT products to the end users.