The Star (Nairobi)

12 October 2013

East Africa: Samsung Unveils New Galaxy Note

Competition in the large screen smartphone market in Africa is expected to rise a notch higher following the launch of the Galaxy Note 3 by Samsung. Content developers in the East African region also stand to gain from improved content market after the launch yesterday.

Samsung East Africa boss Robert Ngeru said their focus on consumer needs through integration of much friendlier technology on the new device is the main point of focus in beating the newly launched Apple's iPhone 5S while at the same time creating a better content market.

Apple, which is Samsung's biggest rival recently introduced iPhone 5S which is a technological masterpiece, according to a statement on Apple's blog.

"Samsung's customer centric services and revamped technology will definitely position Galaxy Note 3 on the smartphone markets in the EAC, South Africa, Nigeria and Angola, regardless of rivalry from other players," Ngeru said.

Samsung is upbeat of its new device success in Kenyan market which is facing high cost of living amid the introduction of 16 percent VAT on previously zero rated items like mobile devices. The gadget goes for Sh79,000.

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